Wayfinding

A Renewed Riverfront by Ryan Newman

John G. and Phyllis W. Smale Riverfront Park

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The John G. & Phyllis W. Smale Riverfront Park is located next to The Banks development in Cincinnati. This vibrant project is transforming downtown Cincinnati by creating a major civic space at the front door of the city. It is a park for the generations—a compelling recreational, entertainment, and leisure resource for the entire Greater Cincinnati community. As an initiative led by the Cincinnati Park Board, the park features fountains, walkways, gardens, event lawns, playgrounds, and restaurants.

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The design of the park was developed in phases, which began with identifying a park-wide strategy of graphic opportunities. These opportunities included park identification, directional signage, an informational site map, regulatory signage, donor recognition, and a visitor center. A marketing communications fundraising program was also developed to target potential supporters and other stakeholders within the local community. The program consisted of an inspirational folder, booklet, overview brochure, and animation, all designed to convey the vision for the park, highlight each of its key features, and build excitement throughout the community.

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 From Cincinnati Parks -  PDF

From Cincinnati Parks - PDF

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TEAM

Sasaki - Prime Consultant, Landscape Architect.
http://www.sasaki.com/project/83/cincinnati-john-g-and-phyllis-w-smale-riverfront-park/

KZF Design - Local Architect, Civil Engineer, MEP/Structural Engineer. Aquatic Design & Engineering - Fountain Mechanical. THP Limited - Waterproofing. RSE Associates - Structural Engineer. Rico Associates - Specification. Pine & Swallow Environmental - Urban Soils.
Kolar Design - Graphics

Cincinnati Parks
http://www.cincinnatiparks.com/smale-riverfront-park/

2016 - Cincinnati Design Awards - Project
https://www.cincinnatidesignawards.com/cda_entries/smale-riverfront-park/


Check out www.kolardesign.net for more information
on Cincinnati's Smale Riverfront Park


Cincinnati Children’s Clinical Sciences Pavilion by Ryan Newman

CINCINNATI CHILDREN’S CLINICAL SCIENCES PAVILION CASE STUDY


“An exceptional brand experience is brought to life throughout this magnificent new building and embodies our organization’s aspirations. It represents hope, the promise of discovery, and the potential to improve child health.”

-Michael Fisher, Cincinnati Children's President & CEO


When Cincinnati Children’s opened their new Clinical Sciences Pavilion it made a 14-story, 445,000 square-foot commitment to research, innovation, and collaboration. The Clinical Sciences Pavilion is located between the hospital’s main clinical care center and its companion research tower, the William Cooper Procter Pavilion. The positioning of this new facility is symbolic of its purpose which is to connect researchers and clinicians. It allows them to easily collaborate and translate innovations faster from the lab to the patient’s bedside.

Cincinnati Children’s invited Kolar, as a key partner of the multi-disciplinary design team, to envision a branded experience within the physical environment. The vision was to develop a space that inspires collaboration to drive innovation, build a sense of pride in the accomplishments of the organization, and create convenient, delightful spaces that encourage research trials participation.


Kolar began by seeking what makes Children’s research function unique. What we learned is nuances matter:

  • Participants in research trials are not motivated to participate in research the same way patients are motivated to seek care.
  • Pride is individualistic. To build pride, addressing the diverse value sets of the audience was imperative.
  • Providing opportunities to be heard, to give back, and to ask to participate can be very powerful tools in building awareness and brand loyalty.
  • Utilization of space is influenced both by the design and by an organization’s culture.

Equipped with these insights the team was able to define storytelling, brand building, wayfinding, donor recognition, positive distractions, and a comprehensive artwork program to meet the needs of the researchers, administrators, clinicians, patients, families, donors and visitors who utilize the space.

Within the research clinic, the registration and waiting space was designed to provide a functional and delightful experience for families. The spacious, open waiting area overlooks a sculpture garden within a serene outdoor setting. The focal sculpture symbolizes the transformation of ideas into reality that occur daily within this space. Child-friendly activities such as hidden “seek-n-find” animals, interactive games, and play zones provide a variety of choices for children, while plentiful charging stations near tables and banquets provide homework or work spaces for older children and adults during their visit.

The design of the staff spaces was carefully orchestrated by the architectural team to foster a culture of communication and information-sharing. In support of this, Kolar developed storytelling graphics that celebrate the history and accomplishments of the organization. Aimed to foster knowledge of the organization’s history as well as stimulate new conversations, these storytelling graphics engage staff and visitors throughout the building in static and digital approaches.

Throughout the building, Kolar curated a collection of over 600 works of art to inspire and lift those who utilize its spaces. A portion of the collection was created by engaging more than 350 students from local schools and approximately 144 patients, families, and staff. These participants were provided an opportunity to engage with professional artists/art educators in the co-creation of artwork displayed within the building. Through this approach, staff had an opportunity to have a hand in the creation of the new space; patients had an opportunity to give to others, and children within the community had an opportunity to learn about science and research.

In order for the full vision of the space to be realized, Kolar assisted Cincinnati Children’s in the development of a “welcome kit” to celebrate the opening of the new space and acclimate the occupants to the building’s unique amenities and desired culture.

Anyone who walks into the Clinical Sciences Pavilion can feel the spirit of innovation alive and thriving. When 400 researchers were asked if the new space conveys an image on par with the quality of care and research, a post-occupancy survey saw a 30% increase in the old space and the new one. As one staff member said, “I feel inspired when I walk in here every day, and I attribute this feeling of inspiration to my increased productivity and creativity in the past year.”

Within this new building, groundbreaking discoveries will be made that will change the outcome for children around the world. For the Kolar team, it will be immensely rewarding to see how the space enables the next generation of researchers to develop life-saving advancements in pediatric disease.


Check out www.kolardesign.net for more recently updated Healthcare Case Studies.


TEAM

Architecture & Interior Design
GBBN Architects

Architecture- Research Clinic & Dry Lab Planning
HDR Architects

Wet Lab Planning
Jacobs Consultancy

General Contractor
Messer Construction

Experience Consultant & Artwork Program
Kolar Design

Artwork Selection Committee
University of Cincinnati

Artwork Partner
ArtWorks

Artwork Partner
Marta Hewett

Artwork Partner
Art Design Consultants

Art Partner
Mary Ran Gallery

Art Partner
Sollway Gallery

Art Partner
McElwain Fine Arts

Art Partner
Pace Prints

Art Partner
Blue Spiral

Art Partner
Malton Gallery

12 Local Grade and High Schools

81 International Artists

 

Park and Trail Maps - Washington Post by Ryan Newman

Kolar Design and the entire project team are extremely honored to have the Theodore M. Berry International Friendship Park included as part of this article by Kim Cook | AP in The Washington Post. Alongside Corbin Design, C&G Partners, Ecocreative and especially the National Park Service; we spend every day focused on enhancing the user experience both indoors and out. Take a moment to find out more about the thought and design that goes into developing integrated systems for park and trail signage.

What was your last great experience out on a trail or in a park?


"A LOT OF DESIGN GOES INTO THOSE HELPFUL PARK AND TRAIL MAPS"

This article by Kim Cook | AP originally appeared in The Washington Post on April 4th, 2017.

  This undated photo provided by C&G Partners and taken at the West Point Foundry Preserve in Cold Spring, N.Y. shows a freestanding trailhead which incorporates a cast-iron branding seal inspired by the original 1818 Foundry stationery logo, the site map and interpretive panels about early Cold Spring. The trailhead's mesh metal structure is filled with brick fragments taken directly from the Foundry ruins. The kiosk's canopy features laser-cut lettering identifying the Preserve. (C&G Partners via AP)

This undated photo provided by C&G Partners and taken at the West Point Foundry Preserve in Cold Spring, N.Y. shows a freestanding trailhead which incorporates a cast-iron branding seal inspired by the original 1818 Foundry stationery logo, the site map and interpretive panels about early Cold Spring. The trailhead's mesh metal structure is filled with brick fragments taken directly from the Foundry ruins. The kiosk's canopy features laser-cut lettering identifying the Preserve. (C&G Partners via AP)

"A hike in the woods or a stroll through a preserve or park can be enhanced by a good trail sign — one that is informative, easy to see, yet doesn't intrude on the vista."

"It's a lot to ask of a sign designer."

'"A wayfinding sign should be apparent when you need it. But when you're not looking for directional information, its aesthetics should complement the environment so that it'll feel as though it belongs there,' says Jeff Frank, lead designer at Corbin Design in Traverse City, Michigan."

Read Kim's entire article at online - The Washington Post


Theodore M. Berry International Friendship Park

What if a park by design could teach equality and respect for all cultures, encourage people of all ages and backgrounds to meet and interact, and use art, ecology and garden to express universal ideals of peace and friendship? The design of Cincinnati's Theodore M. Berry International Friendship Park, named in honor of the city's first African-American mayor and foreign ambassador, emphasizes the things that bring people together. The park was envisioned to give life and purpose to an underutilized strip of land along the Ohio River.

A multidisciplinary team of landscape architects, architects, environmental graphic designers, and artisans collaborated throughout the design creation process. From a local perspective, the park needed to honor local river ecology, connect riverfront parks and trails, and highlight the city's international relationships. From a global perspective, the park needed to honor and celebrate cultures. The concept of the park celebrates the natural linear river setting by creating a "friendship bracelet" with charms on the bracelet as major features.


TEAM

Architecture/Interior Design
Fearing & Hagenauer

Brand Experience
Kolar Design
Siebert Design

Fabrication
Geograph Industries

Landscape Architecture
EDAW
Human Nature


Check out www.kolardesign.net for more information
on Cincinnati's First International Friendship Park


CDA Awards 2016 by Ryan Newman

Kolar Design proudly accepted three prestigious SEGD awards at the 20th annual Cincinnati Design Awards (CDAs) event held locally at the Woodward Theater on November 11.

Kolar’s team swept the SEGD Built Work category, receiving design awards for Cincinnati Children’s Liberty Expansion (Mention - Design firm), Cincinnati Children’s Proton Therapy Center (Merit Award – Design firm), and Procter & Gamble, Geneva Business Center (Honor – Design firm).

“Universe”, the theme for the 4th floor inpatient expansion project at Cincinnati Children’s Liberty campus, was selected for its appeal to pediatric patients as well as its ability to provide tangible positive motivation for patients to get well and then apply learnings/seek new discoveries in the outside world once discharged. Within the patient rooms, sky-like graphic ceiling tiles contain hidden objects providing a 'seek-n-find' game-like distraction for patients. Professional artwork throughout the unit also integrates in theme and color to support the overall concept of the space.

Cincinnati Children’s Proton Therapy Center, providing the most progressive treatments for children and young adults with cancers and leukemias, is one of only two pediatric proton facilities in the country, and the only one with a research program. Treatment visits are scheduled daily for multiple weeks at a time, resulting in unique bonding between and support needs for families. Within the facility, a series of “gardens” were created to support these needs and to transform this medical facility into a warm, welcoming environment. In the Celebration Garden, a grove of trees along a winding river path adorn the route as families leave the treatment area. Each tree cradles a set of chimes that are rung to commemorate a milestone in the patient’s treatment.

Building a brand, globally was the project narrative for the Procter & Gamble, Geneva Business Center. As the world’s largest consumer products company, it was important for its global workplaces and tiered signature sites to communicate P&G’s new corporate brand to employees, customers, and shareholders. Brand strategy included moving to an open, agile office concept to create new spaces based on work styles and the various changing needs of an employee throughout the day. Whether it's quiet time in the "Biblioteque-Library" or gathering in one of the 6 workplace cafes for a cappuccino with co-workers, the space evolves to meet the need. A team of architects, interior designers and brand experience designers collaborated to successfully create a physical extension of the brand for the new prototype of the future workplace.

“Kolar is honored to have won three SEGD awards at the CDA now in its 20th year. We appreciate the acknowledgement of our work with our clients and partners in the creative community locally and internationally."
Kelly Kolar - President

In addition to receiving the awards, Kolar re-designed the new brand for the CDA to include a new dimensional logo, fresh color palette and transparent layering. Brent Beck was the lead designer on the project and said, “The new brand represents our region’s seamless inter-disciplinary creative community.  They are shaping the future of our city for generations to come.”


The Cincinnati Design Awards (CDA) program recognizes the best built-environment design produced by Cincinnati area creative firms and promotes the social and economic value of good design in our community. Each year, a distinguished nationwide jury of design thought leaders and eminent practitioners presents the awards to submitted projects created by local architecture, interiors, landscape, and experiential graphic designers.

Across all categories, CDA award winners represent cutting-edge creative work that is sensitive to global contemporary design trends, social good, positive ecology and energy stewardship, resourceful client-centered solutions, and dynamic aesthetics.

www.cincinnatidesignawards.com/about/


Just prior to the CDA Awards banquet, Kolar Design hosted SEGD's first “Conversations with Clive” event with the Cincinnati Chapter (https://segd.org/chapters/Cincinnati). On November 10, a collective of thirty designers, fabricators, educators, and digital media representatives engaged in conversation with SEGD CEO Clive Roux, and each other, about where the organization's focus has led the community thus far, in addition to what is happening in the design schools and the professional community. Clive presented the organization’s “what’s next?” goals and gave insights into the model for our future website. The SEGD Strategic Plan 2015-2018, outlined by Clive and the Board, states that SEGD should “Become a vital tool for the profession.” In order to educate and inspire, 50% of the focus should be on network/face-to-face events and 50% focus on informing, through the website. A lot of time and research has gone into understanding our membership base, how we currently use the website and tools, and the “specialties” that our member firms are marketing themselves as an offering. A good portion of the conversation was geared toward Experiential Design and cross-disciplinary education as well.

 


 

Liberty Expansion by Ryan Newman

Cincinnati Children's - Liberty Expansion

Aimed to inspire discovery and learning, the theme for this 4th-floor inpatient expansion is the “universe”. The theme was selected for its appeal to pediatric patients, as well as its ability to provide tangible positive motivation for patients to get well and then apply learnings/seek new discoveries in the outside world once discharged.

Great Bear, Ursa Major, Pisces and other animal constellations cheerfully inhabit the corridors while star-shaped iridescent materials, flooring and twinkling light ceiling elements provide a sense of wonder and delight. Within the space, digital media provides patients with an opportunity to learn about the universe, the constellations and gain inspiration from notable space explorers.

Within the lobby, an interactive hands-free gaming system is staged within a space shuttle-like console that peers out onto planets and roaming space vehicles.

Each nurse station, color coded to compliment the wayfinding system, includes a breathtaking mural with star filled sky. In front of each mural, hanging translucent glass orbs create an illusion of planets.

Within the patient rooms, sky-like graphic ceiling tiles contain hidden objects providing a 'seek-n-find' game-like distraction for patients. Professional artwork throughout the unit also integrates in theme and color to support the overall concept of the space.


Check out www.kolardesign.net for more recently updated Healthcare Case Studies.


TEAM
 

Brand Experience
Kolar Design

Architecture/Interior Design
HKS Architects
GBBN Architects

Artwork
Art Design Consultants
ArtWorks and Artists

Construction
Messer Construction

Engineering
PEDCO Engineers

Furniture
RCF Group

Photography
JH Photo

CINCINNATI STREETCAR BRAND by Ryan Newman

In 2013, the headlines were blasting how the Streetcar had no future in the city of Cincinnati—and at the helm was our newly elected, very outspoken mayor, John Cranley, who ran on the platform to shut down operations. As Cranley was fond of saying at the time, “It’s no secret that I want to stop the project.” And stopping it—regardless of the ramifications—seemed to be the name of the game. Soapbox media captured it best when they wrote in their December 17th issue—“Local Tea Party conservatives huddled in the wings, giddy with anticipation, and when the final votes were taken, it was as if a dark cloud had settled in over the city.” Their reference to the drama that loomed over the city as a great Greek tragedy will forever be remembered. Today, there is only sunshine and money falling from the skies, largely due to the brand that saved the streetcar and created the best return on investment ($3.4 million) with a transformation from negative perception, to now the tune of millions. The new Cincinnati Bell Connector naming rights heralded in a new opportunity for the streetcar to be the best brand turnaround story in the region. 

WE BELIEVE IN CINCINNATI: 

SORTA had a vital role in continuing to create the possibility of a downtown transit system and dutifully issued a public Request for Proposal (RFP) to more than 120 agencies nationwide to create a new brand for the incoming streetcar. 

The potential hopes for raising funds through advertising and naming rights had been awash since the public’s perception of the streetcar was down in the dumps, due largely to the hands of the Mayor and his so-called “Gang of 5”—Christopher Smitherman, Charlie Winburn, Amy Murray, David Mann and Kevin Flynn. 

We, as big supporters of the streetcar, boldly applied to be the agency of record and develop the new brand. We knew that the strategy for the new brand would represent a “future city,” a city connected and united.

Kolar was proud and excited to be selected out of 18 finalists as the agency to create a new brand identity for the city’s newest icon. The Cincinnati Streetcar is soon to be Cincinnati’s newest iconas - a new icon was joining the likes of Music Hall, Carew Tower, and the Tyler Davidson Fountain. But before the vehicles even arrived, the Cincinnati Streetcar needed its own icon to represent it. It was critical to establish a strong civic brand that captured the spirit of the new transit system while allowing it to become a part of Cincinnati’s downtown experience.

Kolar happily accepted the brand identity challenge to help position the streetcar as a new symbol of hope in the hearts and minds of the citizens. As a downtown firm just two blocks off of the route from the stop, we knew that seeing and riding the streetcar would become a part of our “NEW” downtown experience each day. We wanted to create a memorable brand experience reflective of our progressive city and the infrastructure investment for our very own business neighbors, residents, and visitors.

To begin, Kolar led collaborators from the City of Cincinnati and the Southwest Ohio Regional Transit Authority (SORTA) through a designs thinking and discovery process to reveal what the Cincinnati Streetcar brand would embody in our community. GIVE THE # HERE: CONNECTIVITY, etc. We followed three strategic paths in story and visuals.

It couldn’t be denied that the Cincinnati Streetcar represents connectivity. Connectivity: It is the ultimate connector–connecting people, businesses, cultures and neighborhoods for a stronger community. Each concept we put on the table had to reflect this inside and out.

After 3 months of a close partnership with the city and SORTA, the design was launched to the public in December 2014. The brand reflects Cincinnati’s proud rail history and establishes a new brand for a city that’s moving into a new era. The brandmark is made up of two elements: The Cincinnati Streetcar icon and the Cincinnati Streetcar proprietary logotype. The icon is comprised of a “C,” representing Cincinnati’s identity, and a graphic interpretation of a moving streetcar vehicle. The graphic system depicts a system of connecting ‘rails,’ consistently reinforcing the brand’s strategic platform.


The design expression also includes vehicle graphics, streetcar platforms, and other marketing materials to build a comprehensive brand experience.

With the identity launch, Kolar designed a series of limited edition Founder’s Club passes available for pre-purchase that give riders unlimited rides for the first 15, 30 or 60 days of Cincinnati Streetcar service. The public’s response was immediate, and the $25 15-day pass sold out in just one week. It seemed everyone wanted a piece of the new Cincinnati Streetcar—the first tickets were sold, providing proof of the impactful success of the identity.

As the last rails were put in place and the stations were complete, the brand application made the Cincinnati Streetcar tangible—a beacon of positivity for the community behind which they could rally.

 http://www.cincinnati-oh.gov/

http://www.cincinnati-oh.gov/

A few weeks ago, it was announced that Cincinnati Bell bought the naming rights to the streetcar. It will now be known as the Cincinnati Bell Connector. With Cincinnati Bell’s tagline of “Connecting what Matters,” their sponsorship feels like a perfect delivery of the ‘connecting’ positioning Kolar established. While the colors and identity have changed, the connective spirit of the streetcar and the community will still ring.

Cincinnati Street Car Dedication Festivities PitchBox  |  In partnership with Eyman Creative


Kolar was thrilled to celebrate the opening of the Cincinnati Streetcar on September 9th. Kolar is just two blocks from the platform at 8th Street. COME ON BOARD, LET'S RIDE!